CORPORATE IDENTITY STUDIES

Corporate identity refers to all elements of a brand’s image and promotion. The combination of these elements creates the first meeting point of the brand with its target audience. Corporate identity studies are of great importance in export marketing because these studies determine how the brand is perceived by the target audience and how much confidence it gives.
Corporate identity studies play a major role in the company’s promotional activities. Elements such as the company logo, business cards, brochures, catalogs and other advertising materials should all be compatible with the company’s corporate identity. This helps the company send a strong and consistent message to its target audience.
The importance of corporate identity in export marketing is that it provides a competitive advantage in foreign markets. It is critical for the brand to send the right message to its target audience and to inspire confidence in order to achieve success in exports. Corporate identity studies are indispensable for the company to communicate with and influence the target audience.
Corporate identity work also helps to increase brand value. A strong and consistent corporate identity increases the brand awareness of the company and makes the brand more easily remembered by the target audience. It also increases the trust between the company’s customers and suppliers.
In order for the company to communicate with the target audience, to give confidence and to provide competitive advantage, corporate identity work must be done correctly and effectively. The contribution of corporate identity to brand value cannot be ignored. The impact of corporate identity works directly affects the success of the brand in domestic and international markets.
With the developing technology, the importance of digital environments has increased, and brands have focused on digital marketing strategies by keeping up with this change. In this context, in order for brands to exist in the digital environment, they need to carry their corporate identity to the digital environment. Corporate identity has a great impact on the recognition, image and perception of brands. Corporate identity, which is also called the first meeting point with the target audience, plays an important role in the success of brands in digital marketing processes.
Brands need to establish a correct communication with their target audience, create a positive perception and gain trust by using their corporate identity in digital marketing processes. For this reason, brands should correctly select the visual and written elements they will use in their corporate identity and present them to their target audiences in an appropriate way.
In addition to the visual designs used in corporate identity, there are also elements such as corporate communication, corporate culture and corporate behavior. All these elements interact with each other and are important for the success of brands’ digital marketing strategies.
The selection of elements such as colors, fonts, logos used in visual designs should be in accordance with the characteristics of the brand and its target audience. For example, a black-toned visual work draws attention to the authenticity and prestige of the brand, while blue tones reinforce a sense of trust.
Every content created should bear the traces of corporate identity. These traces will give the desired result by creating perception on the target audience one by one. Target audiences tend to buy the products of organizations they trust and have a positive image.
Behind a successful image lies a successful corporate identity. Not only visual designs but also more specific pillars such as corporate communication and corporate culture are involved in the success of corporate identity. Corporate identity directly affects the success of brands in digital marketing processes.
Visual expressions of brands express the perception recorded about brands in the minds of consumers. This perception depends on the awareness and recognizability of the brand. Therefore, logos and other visual expressions of brands are extremely important for the success of the brand.
Many brands try to gain a foothold in the minds of consumers by creatively using their logos and other visual expressions. Some brands’ logos are simple and straightforward; others are more subtle and meaningful. For example, Hyundai’s logo symbolizes a handshake between the company’s customers and its representatives. Amazon’s logo is designed with an orange arrow and a smile that expresses customer satisfaction. Toyota’s logo is a stylized shape similar to the eye of a needle, a clue to the company’s history.
Brand awareness refers to consumers’ recorded perception of a brand and it is extremely important for brands to keep this perception up to date. For this reason, brands update their logos from time to time to keep pace with changing interpretations and perceptions according to the innovations of the times. This is also because brands want to reflect their new values in their image.
Visual expressions of brands refer to the perception of brands recorded in consumers’ minds. This perception depends on the awareness and recognizability of the brand. Therefore, logos and other visual expressions of brands are extremely important for the success of the brand.
Many brands try to gain a foothold in the minds of consumers by creatively using their logos and other visual expressions. Some brands’ logos are simple and straightforward; others are more subtle and meaningful. For example, Hyundai’s logo symbolizes a handshake between the company’s customers and its representatives. Amazon’s logo is designed with an orange arrow and a smile that expresses customer satisfaction. Toyota’s logo is a stylized shape similar to the eye of a needle, a clue to the company’s history.
Brand awareness refers to consumers’ recorded perception of a brand and it is extremely important for brands to keep this perception up to date. For this reason, brands update their logos from time to time to keep pace with changing interpretations and perceptions according to the innovations of the times. This is also because brands want to reflect their new values in their image.
The visual expressions of brands help the brand to create a strong impression and build lasting bonds. Therefore, logos and other visual expressions of brands are extremely important for the success of brands. Visual expressions of brands should reflect the brand’s identity and values, be easily recognizable by the target audience, and differentiate the brand.
In Conclusion
The key to success in exports is to have an effective corporate identity. Corporate identity is a guiding element in how a brand will present itself, how it will reach consumers and how it will communicate with them. It is vital for companies that want to export to create a corporate identity suitable for their target markets in order to be successful in these markets.
Corporate identity studies include many different elements and, when implemented correctly, help brands create a strong image, establish strong ties with consumers and gain competitive advantage. In addition, if exporting companies create a corporate identity that is in line with the cultures of their target markets, consumers will more easily adopt and prefer their brands.
In summary, corporate identity plays a key role in the success of exporting companies. For this reason, it is an important step for companies that want to export to create their corporate identities correctly and to apply these identities in accordance with their target markets.
As BM Foreign Trade Consultancy and Project Development, corporate identity in exports is one of the issues we primarily focus on. A solid corporate identity structuring is one of the first steps to gain a Corporate Perspective in Export. As one of the arms of Digital Marketing Consultancy, which is included in our Autonomous Export Department service, we reconsider your brand with a perspective suitable for the global market. Remember, an appropriate corporate identity that reflects your brand and product is one of the main pillars of export sales!